TheTMSway announces today the release of an updated version of TMS Factory, the world’s one stop Mobile Marketing & Commerce shop for local business – TheTMSway.com

“The goal is to help local businesses adopt into a technical-free mobile initiative where their focus will be managing and optimizing their campaigns. They provide them with ‘user-friendly’ tools to take control of all their needs in their mobile campaigns”, says Frederick Saurat, co-founder of TheTMSway.

It also provides a new and easy way to access directly to a mobile offer via a simple TMS code, (a new generation of free intelligent shortcodes associated to a new mobile search engine of code ‘TMS search’) which reduces the time of browsing at a mobile site and shortens long URL addresses.

“Their recent tests done with TV broadcasters in Asia have shown an impressive result in terms of consumer adoption and inspired them more in their objective of making TMS become a new, and post SMS, standard to bring excitement in the new generation of phones,” adds Mr. Saurat.

“They are working already with major brands and media agencies to transform traditional media ad campaigns into real time ‘interactive touch points’ using it to bridge consumers; and now, with this new M-Commerce platform, they can also propose to clients to associate a ‘real time and personalized mobile deal’ to certain of their offline campaigns. At the same time, consumers using TMS will be able to discover a new product, buy it at a privileged price, and recommend it to friends”, says Jonathan Ellis, CEO of TheTMSway.

TMS.fm