www.tmsfactory.com is a self-service mobile marketing platform that offers hotels and retailers a variety of templates to launch their own interactive campaigns fast and easy. The platform helps hotel and retail advertisers to create their own mobile sites, launch SMS campaigns, come up with mobile coupons and vouchers for customer loyalty and redemption programs, or may integrate a TMS code to their online and traditional media campaigns for multichannel promotion.
On top of these unique features that TMSfactory.com can best offer to hotel and retail advertisers, metrics tool is also available …

TheTMSway announces today the release of an updated version of TMS Factory, the world’s one stop Mobile Marketing & Commerce shop for local business – TheTMSway.com

“The goal is to help local businesses adopt into a technical-free mobile initiative where their focus will be managing and optimizing their campaigns. They provide them with ‘user-friendly’ tools to take control of all their needs in their mobile campaigns”, says Frederick Saurat, co-founder of TheTMSway.
It also provides a new and easy way to access directly to a mobile offer via a …

Pepsi courts youth demographic with 2D bar codesPepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.
To spread the “Pepsi Max Kicks” campaign virally, Pepsi offered consumers mobile content that they can share with their friends, including a picture of British television personality and model Kelly Brook delivered to their mobile phones via quick-response 2D bar codes, or QR codes. The QR codes appeared on 400 million cans and bottles of Pepsi across …