Pepsi courts youth demographic with 2D bar codesPepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.
To spread the “Pepsi Max Kicks” campaign virally, Pepsi offered consumers mobile content that they can share with their friends, including a picture of British television personality and model Kelly Brook delivered to their mobile phones via quick-response 2D bar codes, or QR codes. The QR codes appeared on 400 million cans and bottles of Pepsi across …