Mobile marketing is expected to penetrate in the Philippines with Filipinos now getting matured and responsive to mobile browsing. The latest data from Yahoo Index Net 2011 revealed 57% of women and 43% of men getting accustomed into mobile browsing. The report suggested a better indication to brands and advertisers in the region to embrace seriously into mobile advertising tactic. Telecom industry and technology providers, on other hand, are seen to become active players in the Philippine advertising scene.